Objective Create a new logo and an advertising campaign for floatingmug.com that utilizes their existing product photography, consistent typography usage. Solution Starting with a project proposal, the following advertising assets were proposed: 2 full page …
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Rob Diamond Art
Objective Create a brand identity for Rob Diamond, a Tattoo Artist located in Central Pennsylvania that would highlight his focus areas and his expertise Solution After various sketches and digital illustrations, the final logo consists …
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Brand Extension Campaign
Objective Create a brand extension that sheds new light on the classic Hershey Co. products that generations before us grew to love and were the foundation of this company’s success: Hershey’s Chocolate Bar, Reese’s Peanut …
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Crest Advertising Campaign
Objective Create an advertising campaign for Crest 3D Whitestrips utilizing stock photography and a single product image. This campaign is targeting young professional women with a busy lifestyle. Ensure the campaign is consistent in messagings …
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Product Launch Campaign
Partnering with product management and research and development teams, content was generated to successfully launch this product into market. As part of the launch advertising campaign, marketing collateral was created and shared utilizing the website, …
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Product Capabilities Catalog
Partnering with product management, cross divisional marketing teams, and research and development teams, content was generated and incorporated into a 200+ page product capabilities catalog. VIEW FULL CATALOG
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The Little House – advertising
A partnership project with Barbara L. Kistner who coordinates the non-profit organization for the Little House in Northumberland, PA. Project Proposal development to provide a solution to create general awareness of the Little House and …
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Vehicle Configurator – design prototype
A Design proposal of collaborative team project utilizing Human Centered Design (HCD) and Design Thinking to solve a customer pain point when it comes to purchasing a car. Mazda Motor Corporation was the selected company …
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Owleyes – identity development
The Owleyes Brand Identity was created based on a desire to represent an owl and an eye in a very simplistic, abstract fashion. This was accomplished by creating a symbol using two organic lines to …
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The Hobbies Shop
A local Hobbies store was in need of a logo. With further discussion, the project expanded to include a simplified 1 color logo, a detailed full color logo, and a graphic for a T-shirt that …
