The concept behind this logo design was to maintain a fresh & clean (almost healthy) look to it. I accomplished this by using two different, yet similar font styles and stacked them on top of each other, symbolizing strength & good health. The color selection was chosen by the client, they wanted something bright & tropical. After several different layouts of finding ways to incorporate a piece of fruit, from an apple, orange, grapefruit or lime, the client decided it worked best using the “O” as a fruit. The color choice for the “O” was done purposely so there isn’t a standard fruit that color.