Objective

Create a logo for a health and wellness blog that maintains the idea of “fresh, clean, healthy habits”. Incorporate the color selection chosen by the client.

Solution

The logo consists of two different, yet similar font styles that were stacked to symbolize strength & good health. The color selection was meant to be bright & tropical. After several different layouts of finding ways to incorporate a piece of fruit, the client decided it worked best using the “O” as a fruit. The color choice for the “O” was done purposely so there isn’t a standard fruit that color.