Objective

Create a brand for Minotaur Publishing and provide the following: logo design, 2 stationery options (letterhead, envelope, and business card).

Solution

Minotaur Publishing is a fictional business used strictly as a tool to develop a cohesive brand identity set. The logo itself utilizes the “T” in Minotaur to create a symbol that represents both a fountain pen as well as the head of a minotaur.