Floating Mug Advertising

Objective

Create a new logo and an advertising campaign for floatingmug.com that utilizes their existing product photography, consistent typography usage.

Solution

Starting with a project proposal, the following advertising assets were proposed:
2 full page advertisement options, 2 billboard design options, and 4 digital web banner design options. The use of a handwritten style font staked on top of a bold sans serif font was used consistently throughout all assets in addition to the product photography, stock photography, and a digital illustration of a coffee ring stain.

floating-mug-campaign
Please Note: This is a brand and campaign proposal. It is not a published, launched campaign.
This is a conceptual campaign with sources from www.floatingmug.com