Owleyes – identity development

The Owleyes Brand Identity was created based on a desire to represent an owl and an eye in a very simplistic, abstract fashion. This was accomplished by creating a symbol using two organic lines to represent an owl, and utilizing the “O” in Owl in a both san serif font at a larger scale. The Owleyes brand was then extended to showcase product packaging, photography, and typographic treatments for each scent that was available.

Owleyes logoOwleyes labelingOwleyes scentsOwleyes product photography

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