Crest Whitestrips

Objective

Create an advertising campaign for Crest 3D Whitestrips utilizing stock photography and a single product image. This campaign is targeting young professional women with a busy lifestyle.

Solution

Established a consistent composition that worked well with the three stock photography elements. Three key messages were established to attract the target market:
“A smile that leaves a powerful impression”
“For a smile that speaks for itself”
“For a professional level of shine”

The composition was created utilizing variation layered shapes with different gradients and transparencies to create depth and direction around each stock photo. A linear line was placed in the bottom 2/3 of the ad to draw the eye to the key message, product image, body copy, and land on the Crest logo.

Please Note: This is a campaign proposal. It is not a published, launched campaign.
This is a conceptual campaign with sources from
www.crestwhitesmile.com