Logo design for a publishing company: Branches – books and beyond. Simplistic four color design concept using a predominant font for “branches” in order to give base weight for the tree element with a complimentary thin font for the tag line. The two simplified arched lines in the background are representation of a sunset.
The development of the Owleyes logo was based on a desire to represent an owl and an eye in a very simplistic, abstract fashion. This was accomplished by creating a symbol using two organic lines to represent an owl, and utilizing the “O” in Owl in a both san serif font at a larger scale. This logo was then incorporated into the product packaging.
This logo design concept was based off of a yellow lab who is the mastermind behind this company. Starting with a photograph of Buster, I created a vector illustration of his face calling out the main structure of his face using limited shapes and color. This illustration would also be used as a stand alone graphic to watermark photographs. After this element was established, I worked with the client to decide on a font that expressed the personality that needed to be portrayed through this logo. Below is the progression of this identity development. (Visit: www.facebook.com/BusterBrownPhoto)
The concept behind this logo design was to maintain a fresh & clean (almost healthy) look to it. I accomplished this by using two different, yet similar font styles and stacked them on top of each other, symbolizing strength & good health. The color selection was chosen by the client, they wanted something bright & tropical. After several different layouts of finding ways to incorporate a piece of fruit, from an apple, orange, grapefruit or lime, the client decided it worked best using the “O” as a fruit. The color choice for the “O” was done purposely so there isn’t a standard fruit that color.
One color logo concepts for a local bike club.
Logo development for Easter Spirits as well as a label designs for their blueberry and strawberry flavored honey wine. The honey bee used throughout the identity development started as the sketch concept. Then developed further into the watercolor painting (shown below) which was then rendered using Adobe illustrator. The labels were created using a watercolor painting of honeycombs in the background, and illustrated fruit to accompany the Easter Spirits Logo.
Jeremy Shenk, a jack of all trades (web designer / developer, photographer and designer), gave his stamp of approval on his logo design. With organic movement of the blue jay beside the crisp font, this logo is ready for print and promotion.
Logo design for Layered, LLC Company. This company is associated with Face Monster, a local skateboarding apparel company.