The development of the Owleyes logo was based on a desire to represent an owl and an eye in a very simplistic, abstract fashion. This was accomplished by creating a symbol using two organic lines to represent an owl, and utilizing the “O” in Owl in a both san serif font at a larger scale. This logo was then incorporated into the product packaging.
This logo design concept was based off of a yellow lab who is the mastermind behind this company. Starting with a photograph of Buster, I created a vector illustration of his face calling out the main structure of his face using limited shapes and color. This illustration would also be used as a stand alone graphic to watermark photographs. After this element was established, I worked with the client to decide on a font that expressed the personality that needed to be portrayed through this logo. Below is the progression of this identity development. (Visit: www.facebook.com/BusterBrownPhoto)
Photography taken in Myrtle Beach, South Carolina
Photography taken in Northumberland, PA
Acrylic painting on large canvas
Watercolor with ink painting on watercolor canvas
Photography taken at Dreams Puerto Aventuras, Riviera Maya
Photography taken in Sunbury, Pennsylvania
The concept behind this logo design was to maintain a fresh & clean (almost healthy) look to it. I accomplished this by using two different, yet similar font styles and stacked them on top of each other, symbolizing strength & good health. The color selection was chosen by the client, they wanted something bright & tropical. After several different layouts of finding ways to incorporate a piece of fruit, from an apple, orange, grapefruit or lime, the client decided it worked best using the “O” as a fruit. The color choice for the “O” was done purposely so there isn’t a standard fruit that color.
Photography taken in Northumberland, PA | Model: B.Courtney